AI-powered authenticity, on WhatsApp

Before you buy,
verify with Genufy.

One scan on WhatsApp tells you if your product is real or fake — protecting consumers and the brands they trust. No app to download, no registration, just truth in seconds.

Blockchain verified
Works on WhatsApp
10 Indian languages
Made in India
The counterfeit crisis

India loses ₹1.5 lakh crore to fakes every year. Genufy stops them at the QR code.

Counterfeit products cost manufacturers revenue, harm consumers, and erode brand trust built over decades. Genufy makes authenticity verifiable by anyone with a phone — in under 3 seconds.

₹1.5L Cr
India's counterfeit market size annually, across FMCG, pharma, fashion and electronics.
1 in 4
Indian consumers received a counterfeit product in 2025, according to consumer surveys.
500M+
WhatsApp users in India — your built-in verification channel, no new app needed.
How Genufy works

Three steps. Two seconds. One verified product.

No app downloads. No registrations. No friction. Genufy works on WhatsApp — the platform every Indian already uses every day.

01

Scan the Genufy QR

The consumer scans the unique QR code printed on any Genufy-registered product. WhatsApp opens automatically with the verification code pre-filled.

02

AI checks authenticity

Our AI checks the QR against the blockchain ledger in milliseconds and flags suspicious patterns like the same code scanned in multiple cities.

03

Get instant verification

A friendly reply lands on WhatsApp in your preferred Indian language — genuine confirmation or counterfeit warning, all in under 3 seconds.

Why Genufy

Built for India. Designed for the world.

Powerful enough for enterprise FMCG and pharma. Simple enough for any consumer to use without thinking.

Blockchain-anchored QR

Every product gets a unique, tamper-proof QR code anchored on the Polygon blockchain. Impossible to forge, impossible to clone.

Real-time fraud detection

AI flags suspicious patterns like duplicate scans across cities, alerting manufacturers before counterfeits spread to more consumers.

10 Indian languages

Consumers verify in Hindi, Tamil, Bengali, Telugu, Marathi, Gujarati, Kannada, Malayalam, Punjabi and Odia.

Manufacturer dashboard

Live scan analytics, district-level fraud heatmaps, and exportable compliance reports for regulators and audits.

Verify in 3 seconds

End-to-end consumer verification — from scan to result — happens in less time than a sip of chai.

Global-ready stack

WhatsApp works in 180+ countries. Genufy expands beyond India by flipping a switch, not rebuilding the product.

Who Genufy is for

Two audiences. One promise of authenticity.

For manufacturers

Protect your brand. Recover lost revenue.

  • Register product batches and generate unique QR codes in minutes
  • See exactly where fakes are circulating with district-level heatmaps
  • Get WhatsApp alerts the moment a counterfeit ring is detected
  • Build consumer trust with every verified scan
For consumers

Know what you're buying. Always.

  • Scan any Genufy QR code with your phone camera
  • Get instant verification on WhatsApp — no app needed
  • Reply in your preferred Indian language
  • 100% free for consumers — forever
Pricing

Simple plans that scale with you.

Free forever for consumers. Manufacturers pay only for the volume they need. Cancel anytime. 30-day free trial on all plans.

Starter

For small brands & new entrants

₹10,000 / month
+ GST · Up to 10K QR codes
  • 1 product line
  • 10,000 unique QR codes/month
  • Basic scan analytics
  • Email support
  • 30-day free trial

Enterprise

For large FMCG & pharma

₹50K+ / month
+ GST · Custom volume
  • Unlimited product lines
  • Custom QR code volume
  • API access & ERP integration
  • Dedicated account manager
  • SLA-backed uptime

Stop counterfeits before they reach your customers.

Join the Indian brands using Genufy to protect their reputation, revenue and consumers — all powered by AI and the WhatsApp infrastructure your customers already use.